SMART

The renowned German automaker unveils its latest model, the Smart Fortwo, in this new commercial. Beyond the vehicle itself, it is the concept and storytelling that truly stand out. The spot delivers a hilarious scenario, built around the idea that there is no better way to put an awkward conversation to an end than by driving off in a Smart.

With a clever script and equally impressive direction, the campaign is designed to generate significant buzz. Our teams were proud to contribute to the project, handling the entire audiovisual post-production process. From editing and compositing to color grading, every stage of post-production was carried out by our specialists, helping to create a polished and impactful final film that perfectly supports the campaign's creative vision.

  • Editing
  • Color Grading
  • VFX 2D
CLIENT SMART
AGENCY BBDO
POST PRODUCTION Cécile Hournau Reepost
EDITOR Camille Guyot
COLORIST Anne Szymkowiak
2D ARTIST Olivier Zibret