The Lion brand unveils the Dakar version of its latest model in this dynamic commercial. The Peugeot 3008 is shown preparing to take on the challenging terrain and demanding landscapes of South America, where it will compete in one of the world's most iconic rally events.

Reepost's post-production teams were tasked with creating the seamless transformation between the road-going version of the vehicle and its race-ready Dakar counterpart. Through carefully crafted visual effects and compositing work, the film highlights the evolution from everyday SUV to high-performance competition machine. The result is a powerful and engaging piece that perfectly captures the spirit of adventure and performance associated with the Dakar Rally. All that remains is to wish the Peugeot team the very best of luck for the next edition of this legendary race.