The UNFP, the French Professional Footballers’ Union, launched this campaign to help reshape the public perception of professional football players. Often criticized for their extravagant lifestyles and associated with luxury, wealth, and high-performance cars, the campaign highlights the positive impact many players have beyond the pitch through their charitable work and community involvement.

Several of the sport’s biggest names took part in the film, proving just as comfortable in front of the camera as they are on the field. By focusing on their commitment off the pitch, the campaign offers a more authentic and human perspective on the lives of professional athletes.

The entire audiovisual post-production process was completed at Reepost’s Paris studios.