A relaxed, summery atmosphere sets the tone for this Haribo campaign featuring its iconic Chamallows. Reepost and its teams fully embraced the spirit envisioned by the brand, delivering a dynamic, light-hearted, and visually engaging final result.

Designed to appeal to both young and old alike—just as Haribo's famous slogan suggests—the challenge for our artists was to create a seamless visual experience in which every effect felt completely natural and invisible to the viewer. The goal was not to draw attention to the technical work itself, but to enhance the storytelling while preserving the campaign's cheerful and carefree energy. All visual effects, including the 2D compositing work, were created using Autodesk Flame. This project also gave our artists the opportunity to reconnect with their childhood memories—and perhaps indulge in a few too many marshmallows along the way. At Reepost, professionalism and enthusiasm have always gone hand in hand.