An intimate, one-on-one atmosphere with a charming young woman who may not quite know what she wants, yet whose sincerity and appeal make her instantly captivating. For the launch of its latest mascara, Lancôme placed its trust in the charisma and wit of Alma Jodorowsky, while relying on Reepost's expertise to make the campaign even more irresistible.

All visual effects were produced at our Paris studios, where our teams worked closely to enhance the film's elegant and playful aesthetic. The entire 2D compositing and finishing process was carried out using Autodesk Flame, while the video editing was completed in Avid. The result is a sophisticated and engaging campaign that perfectly showcases both the product and the personality of its ambassador.