Alongside the 2016 Cannes Lions Festival, Médecins du Monde’s #MakeAChildCry campaign was honored in the Film category. It was a tremendous source of pride for Reepost to contribute to such a meaningful project, especially one supporting a cause of such importance and social impact.

All visual effects for the campaign were produced entirely at Reepost’s Paris studios. Our teams worked closely to ensure that every creative and technical element served the emotional power of the message while maintaining the highest production standards. The 2D visual effects and compositing were created using Autodesk Flame, while the color grading was completed in DaVinci Resolve. This combination of expertise and technology helped bring the campaign’s powerful vision to life and contributed to its award-winning success.